UA and the Cleveland Browns develop game-changing partnership for students
In fall 2024, The University of Akron (UA) and the Cleveland Browns forged a strategic partnership that is already making a significant impact on students. This collaboration, marking UA as “The Official University of the Cleveland Browns,” provides students with hands-on learning opportunities in the world of professional sports. From credit-bearing courses to exclusive networking and volunteer experiences, UA students are benefiting in ways that go far beyond the classroom.
A Winning Play for Education and Experience
The Browns and UA have long been central to Northeast Ohio’s culture, and their partnership creates a bridge between academia and professional sports. Students across multiple disciplines now have direct access to Browns executives, marketing professionals and team personnel, providing a dynamic educational experience that is as real as it gets.
“This is a touchdown for both organizations,” said UA President R.J. Nemer. “Given the prominence of professional sports in our region and the comprehensive educational programs we offer at UA, we’re creating a pipeline of talent and jobs that will benefit our students, the Browns and the entire community.”
The collaboration opens doors for students pursuing careers in sports management, marketing, business analytics, engineering and more. Whether learning about materials science through football equipment or developing international marketing strategies for the Browns, students are gaining unparalleled industry exposure.
Classroom Meets the Field with Unique Course Offerings
Three newly introduced, credit-bearing courses provide a rare behind-the-scenes look at the intersection of sports and business. These courses allow students to engage with industry experts while working on real-world projects.
CHEE496-003 – Materials Science of Football
Taught by Dr. Jennifer Lillard, associate professor and director of the corrosion engineering technology program, this course explores the science behind football equipment and materials. Students examine how innovations in materials such as ceramics, metals, plastics and composites have influenced the evolution of the game. Students use Browns-provided equipment, giving them hands-on experience in evaluating and developing football gear. Students also interact with representatives from Xenith Helmets and tour an advanced sports facility, further enriching their understanding of sports materials engineering.
MGMT470 – Sport Consulting Project
Led by Dr. Seungbum Lee, professor of management, this course immerses students in the complex world of sports marketing and consulting. The capstone project for this course involves identifying a second international market for the Browns as part of the NFL’s “Global Markets Program.” Through teamwork and strategic planning, students develop engagement opportunities to expand the Browns’ brand worldwide.
Browns Director of Marketing, Matt Papatheodorou, is actively involved, providing mentorship and feedback to students throughout the semester. His insights offer a rare look into the strategic decision-making process of an NFL franchise.
MGMT404 – Business of the Browns
This course, also taught by Lee, provides an in-depth look at the Cleveland Browns organization. Topics covered include technological advancements in sports, athlete branding, fan engagement strategies and the impact of social media. Throughout the
semester, various Browns executives visit the class to share their expertise and discuss current trends in the sports industry.
Beyond the Classroom: Volunteering and Networking
In addition to the structured coursework, UA students have had the chance to participate in Browns events, gaining firsthand experience in game-day operations. These volunteer opportunities provide valuable insights into the logistics, marketing and community engagement aspects of professional sports.
Plans are also underway for students from MGMT470 and CHEE496-003 to present their research and findings at the Browns’ practice facility, where Browns personnel and UA faculty will be in attendance. This culminating event will be followed by a networking reception, giving students a platform to showcase their expertise and build meaningful professional connections.
UA and the Browns also hope to make a lasting impact on the Northeast Ohio community. Through initiatives like the “Browns Give Back Movement,” students will be involved in volunteer service projects that emphasize leadership, teamwork and civic responsibility.
Furthermore, Browns personnel will have the opportunity to continue their education at UA, taking advantage of the University’s online and in-person degree programs to further develop their skills.
Looking Ahead
The University of Akron and the Browns have set the stage for a transformative educational experience that will prepare students for careers in the sports industry and beyond. As this partnership evolves, it promises to provide even more opportunities for students to learn, engage and grow in ways that extend far beyond the classroom.
By leveraging the strengths of both institutions, this collaboration ensures that UA students gain a competitive edge in an increasingly dynamic jobmarket. Whether in materials science, business strategy or event operations, students are developing skills that will serve them well in any field.
Stay up-to-date at uakron.edu/browns.
Story by Cristine Boyd